Spirit of Good: McCauley's Ethical Spirits Journey

In this enlightening episode of 'Grit Daily,' host Phillip Lanos engages with Memphis-based entrepreneur McCauley Williams, the mastermind behind Blue Note Bourbon and the eco-conscious tequila brand, Alma del Jaguar. McCauley shares his compelling career arc, from opting for law school over business school, to his leap into the world of Mergers and Acquisitions. He recounts the intriguing story of buying out a client, reviving a bourbon distillery, and eventually venturing into founding his own spirits company.

The heart of the conversation revolves around the birth of Alma del Jaguar Tequila. McCauley delves into the ethical sourcing practices in Jalisco, the commitment to using only recycled materials found within 80 miles of Jalisco, and the complexities of navigating the spirits industry to bring a product like tequila to market shelves. He also illuminates the brand's mission to conserve jaguar wildlife and their decision to produce additive-free tequila, setting them apart from industry giants.

Listeners will gain valuable insights into the entrepreneurial journey of creating a brand that not only tastes good but does good. From environmental stewardship to innovative business strategies, this episode is a treasure trove of wisdom for aspiring entrepreneurs and spirit enthusiasts alike.

Guest Website: https://www.morningsidebrands.com/
Host Website: www.philliplanos.com

This episode is not just a tale of entrepreneurial success but a testament to the power of aligning business with environmental and ethical values.

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