The AI Podcast Why Sound Quality Separates Good AI from Great AI
Dec 16, 2025
Discover how Morello raised $41M to enhance AI video with sound effects tailored to the footage. The hosts dive into the rivalry against major players like Google and Sony, stressing Morello's focused strategy on sound effects. Learn about their innovative model that automatically syncs audio to videos and their ambitious plans for team expansion and product development. Plus, insights on their pricing models and the creators they aim to assist. Can Morello keep pace with giants like Google Gemini? Tune in to find out!
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SFX Sync Transforms Silent Videos
- Morello built an AI that watches a video and adds synchronized sound effects to match actions like footsteps and wind.
- This adds major production value to silent or thinly scored AI-generated videos.
Big Labs Raise Competitive Pressure
- Many large labs already include audio in their video generators, raising competitive pressure on niche players.
- Morello's narrow focus on SFX could still win if broader platforms don't match quality or integrate via API.
Demo: Snow Footsteps Sync
- Jaeden describes a demo where footsteps and snow crunch are aligned with the girl's steps.
- The example illustrates how realistic SFX can sync to visual cues and enhance authenticity.