Side Hustle School Ep. 3047 - First $1,000: Pop-Up Cosplay Salon Takes Con-Goers by Surprise
May 5, 2025
A Seattle hairstylist transforms a love for wigs into a thriving pop-up salon at comic conventions. Tackling last-minute hair emergencies for cosplayers, they capitalize on social media to boost visibility. The journey emphasizes embracing creative risks and unconventional strategies for business success. With increasing demand, future expansion plans are on the horizon, showcasing how a side hustle can turn into something much bigger.
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Renegade Cosplay Wig Stylist
- Sage started styling a friend's cosplay wig for a comic convention and attracted attention from other cosplayers.
- She set up an unofficial, pop-up styling shop near conventions, making over $1,000 without a vendor booth.
Efficient Pop-Up Stylist Tactics
- Use social media to coordinate your pop-up location and schedule clients with short, manageable sign-up slots.
- Keep overhead low by avoiding formal booth rentals and focusing on high-demand events for cosplayers.
Unconventional Paths to Success
- Choosing unconventional, low-risk paths can result in successful side hustles without heavy upfront costs.
- Alternative approaches often outperform traditional methods by minimizing risk and maximizing flexibility.