The Bakery Industry and Expensive Bread

The bakery industry in China is witnessing changes with the rise of more expensive and high-end bread options. While there are complaints about the increasing prices, there is also a clear price hierarchy in the market. Cheap bread can be found in supermarkets, while bakery chains offer bread priced between 10 to 20 yuan. Premium bread brands, especially in bigger cities, can sell bread for nearly 30 yuan or even higher. Despite the high prices, these premium bread brands remain popular among customers.