The Blueprint for a Global Brand: Sam Nazarian founder of SBE

Everyone has a different definition of success. But, if we all had to pick one, we’d probably pick Sam Nazarian's.

His company, SBE, owns 36 hotels and over 200 culinary and nightlife venues globally. He’s worked with everyone from Philippe Stark to Jose Andres.

And even in the midst of a global pandemic he’s expanding, opening Citizen’s a 40,000 sq foot eatery later this year. Sam has dominated every tier of hospitality for more than a decade now and today he unpacks his winning strategy.

For more on SBE and their upcoming projects go to www.sbe.com

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