In the summer of 2009, brothers Dave and Mike Radparvar decided to quit their jobs in the heat of the recession to go all-in on their passion project — Holstee, a functional and sustainable t-shirt company they had started with their friend Fabian Pfortmüller.

Since then they’ve pivoted many times. Though what they’ve done and how they’ve done it has changed, why they’re doing what they do has always remained the same.

And it all stemmed from the manifesto they first created when they launched their company.

It’s a manifesto that’s caught the imagination of people and companies around the world and has been viewed millions of times and translated into over 14 different languages.

Holstee is about helping people live lives full of purpose and meaning. They sell a range of physical products as well as the Holstee Membership, Reflection Cards, and a recently-launched Reflection.app.

In this episode, Carlos and Laurence talk to Dave about how the company was started, how its evolved and what it means to live a meaningful life.

If you’ve ever come across the Holstee manifesto, bought any of their products or have a wish to build a business that scales its impact through its values and not just by selling lots of products, then listen to learn from Dave’s story.

Links

• The Holstee Manifesto
• Join the conversation live
• Become a member of the Happy Startup School
• Join the next Vision 20/20 cohort