Scrum Master Toolbox Podcast: Agile storytelling from the trenches

How Team Alignment Drives Product Success, A Product Owner’s Journey | Eli Goodman

Oct 4, 2024

Eli Goodman, the Head of Product at Tuple and a seasoned expert in collaboration, shares his insights on team alignment in product management. He discusses the contrasting roles of a collaborative Product Owner versus an isolated one. Eli emphasizes techniques for fostering clarity in remote settings, like emotional storytelling and playful retrospectives. He further explores innovative communication strategies such as 'feed forward' discussions and the importance of narrative in improving team cohesion and enhancing product outcomes.

16:05

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Episode guests

Eli Goodman

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Episode notes

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Quick takeaways

Emotional storytelling and aesthetic imagery enhance team alignment by clarifying product vision and resonating with team members' feelings.

Incorporating unstructured time and effective communication tools fosters collaboration and creates a culture where every team member's voice is valued.

Deep dives

Creating a Shared Vision

Aligning a remote team around a cohesive vision is a significant challenge, particularly in a virtual environment. One strategy involves using emotional storytelling and aesthetic imagery to communicate the intended user experience of the product. For example, instead of merely focusing on the software’s functional capabilities, evoking feelings that the product aims to inspire can resonate deeply with team members. This technique not only provides clarity on which features to prioritize but also helps in gathering feedback to ensure the product aligns with user expectations.

Intro

2min

Techniques for Achieving Team Alignment in Remote Settings

5min

Enhancing Team Alignment through Effective Retrospectives

3min

Innovative Communication Strategies for Team Alignment

3min

Enhancing Team Alignment through Narrative and Technology

3min

Eli Goodman: How Team Alignment Drives Product Success, A Product Owner’s Journey

NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring!

The Great Product Owner: The Collaborator PO

In this episode, Eli Goodman, Head of Product at Tuple, shares an inspiring example of a Product Owner who truly embraced collaboration, ensuring the entire team was aligned with the product vision. Eli highlights the positive impact of this behavior on both team morale and product outcomes.

The Bad Product Owner: The Isolated PO

Eli explores a classic Product Owner anti-pattern—working in isolation from the team. In this episode, he discusses the negative effects of this behavior on team collaboration and product success. Listen in to find out how Product Owners can avoid becoming isolated and instead foster collaboration within Agile teams.

About Eli Goodman

Eli Goodman has been working on software teams for 17 years. He’s been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry.

You can link with Eli Goodman on LinkedIn, or email Eli at Eli@Tuple.app.

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Scrum Master Toolbox Podcast: Agile storytelling from the trenches

How Team Alignment Drives Product Success, A Product Owner’s Journey | Eli Goodman

Episode guests