Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will fundamentally change how customers engage with vendors.

Veteran and market leader Chris Perry, President – Broadridge Financial Solutions, has a broad view of his organization and recognizes the critical importance of digital transformation right now. On today's show, Chris discusses:

Differences between the current crisis and last recession on a macro/global level

An accelerated roadmap for digitizing the client experience now and after the pandemic

How sales and marketing must work together to help clients take risks and “win the recovery”

How One Enterprise Leader is Accelerating Digital Transformation