Top Advisor Marketing Podcast Advisor Marketing Plan, Part 1: Building Your Foundation for Influence With Kirk Lowe (Ep. 495)
What foundational steps should you take in the first year to build your influence through content marketing?
In this episode — Part one of three — Matt Halloran is joined by ProudMouth CEO Kirk Lowe to unveil the secrets to building a powerful influence marketing strategy. Tune in as they guide you through every step of the journey, sharing proven advice to help you build a brand that resonates, drives engagement, and sets your business apart from the competition.
Tired of being the best-kept secret in the financial services world? Start here, and don’t forget to return for Parts Two and Three.
Matt and Kirk discuss:
- The importance and essential steps to building a strong foundation in the first year
- Actionable tips on how to atomize content, craft strong messaging, and use tools like webinars and lead magnets to attract and nurture leads
- Ways to pinpoint your niche
- The consequences of having a non-existent or poorly defined brand
- Where to find a steady supply of laser-focused topics
- And more
Resources:
- Webinar: Atomic Content: Multiply Your Output, and Win Back Your Time
- Book: The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman
- Book: Working Backwards: Insights, Stories, and Secrets from Inside Amazon
- Book: Smart Brevity: The Power of Saying More with Less
- Tool: Canva: Visual Suite for Everyone
Connect With Kirk Lowe:
Connect With ProudMouth:
- Thinking about starting your own podcast? Book a call to learn about our done-with-you service
- ProudMouth
- LinkedIn: Matt Halloran
- X: Matt Halloran
- LinkedIn: ProudMouth
- Facebook: ProudMouth
- X: ProudMouth
- YouTube: ProudMouth
About Our Guest:
After decades spent helping build and market successful financial services brands, Kirk Lowe recognized the increasing role and importance of influence in the rapidly expanding Expertise Economy. Successful financial advisors harnessing the power of podcasting, video, social media and progressively building their influence were attracting clients rather than having to chase them.
Kirk’s ‘ah-ha’ moment—that influence is essential for professional experts—led to his co-founding of ProudMouth, an influence accelerator dedicated entirely to liberating financial experts and advisors from the tyranny of sales by giving them the means and methods to become recognized, in-demand authorities.