182 - Going Niche Without Fully Going Niche with Jimmy Rose

Founder of Content Snare and one of my favorite people in the Web Design realm, Jimmy Rose is back on the podcast. This time to share what his company has learned about how to market and target to a new, unexpected, niche without bailing on their current customer base.

In short, they've learned how to go niche without going fully niche. Great for you as web designers if you want to do the same!

In This Episode

00:00 - Introduction
04:31 - Greeting to Jimmy
07:10 - How Content Snare started
09:28 - The biggest problem
11:54 - Partnership strategy
15:19 - Niche research
19:27 - Same info, different lingo
24:50 - A rare Aha moment
27:25 - FInding the higher value
36:16 - The truth of “ZAPier”
37:27 - Fighting imposter syndrome
41:54 - Networking benefits
44:06 - New industry surprises
50:14 - A fresh start
56:08 - Learn the language

Get all links, resources and show notes at:

https://joshhall.co/182