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We Speak About:
Free shipping. Everybody loves it. So why is it that some brands choose to pass shipping costs to customers?
Is it because of logistics issues? Is something else?
In this episode of the DTC POD, we dive into Heartland Bread’s decision to change its pricing strategy and offer free shipping for its customers.
Based on the price of your product, free shipping is something you may or may not want to consider.
If your product is less expensive, rolling shipping costs into the product could make your product too expensive for customers. If your product is more expensive, free shipping might be a no-brainer.
Stay tuned as we discuss Heartland Bread’s previous pricing strategy, their new strategy with free shipping, and the effect it had on their business.
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Mentioned Links:
More on Heartland Bread’s free shipping strategy: https://sendeats.com/blog/free-shipping/