One Pour Problems Budget Branding 101: Making Your Mark Without Breaking the Bank
Nov 4, 2024
Join Sal and Bryn Tindall, the dynamic Founder and CEO of Rebellion Group, as they explore budget-conscious branding strategies. Bryn offers insights on the importance of nurturing relationships over traditional advertising and critiques expensive brand plays like billboards. He shares personal anecdotes about Breckenridge bourbon and discusses the challenges of post-COVID work culture. Emphasizing the need for uniqueness, Bryn highlights using AI for audience targeting and the value of treating events as marketing assets, encouraging a give-first approach to networking.
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Early Days At Modem Media
- Bryn joined Modem Media early and witnessed the very first wave of digital marketing and e-commerce.
- He describes building early web projects like CD-ROM catalogs and Prodigy-era commerce as foundational to his career.
Bourbon Moment With His Mother
- Bryn poured his mother a Breckenridge bourbon before moving her back to Colorado as a meaningful send-off.
- The moment became a lasting memory tied to family and place for Bryn.
Start With Your Sphere Of Influence
- Identify and cultivate your sphere of influence before spending on broad paid ads.
- Educate and stay top-of-mind with those referral partners through consistent, value-driven contact.