Companies Can Use Connected Strategies to Engage and Influence Customers

Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch offer a path to strengthening long-term buyer loyalty, from customer engagement to cost-effective delivery. Read more at: https://mackinstitute.wharton.upenn.edu/2019/connected-strategy-nicolaj-siggelkow-christian-terwiesch

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