Anna talks to Dr. Orna Guralnik, the psychoanalyst from Showtime’s Couples Therapy, and then to Kara Swisher, the pugnacious tech journalist and podcast host, about the art of the interview, and how they get people to open up to them.

Kara Swisher’s new book is Burn Book: A Tech Love Story, and you can read her 1989 Washington Post article here.

This episode is from a live conversation, earlier this month, at the Tribeca Festival. It was produced by Slate’s Katie Rayford and Tribeca Festival’s Davy Gardner with help from Zoe Azulay and Cameron Drews.

Death, Sex & Money is now produced by Slate! To support us and our colleagues, please sign up for our membership program, Slate Plus! Members get ad-free podcasts, bonus content on lots of Slate shows, and full access to all the articles on Slate.com. Sign up today at slate.com/dsmplus.

And if you’re new to the show, welcome. We’re so glad you’re here. Find us and follow us on Instagram and you can find Anna’s newsletter at annasale.substack.com. Our new email address, where you can reach us with voice memos, pep talks, questions, critiques, is deathsexmoney@slate.com.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#214 Jak sprzedać nowy produkt przez asocjacje z markami? Trophy brands, influence i ryzyka reputacyjne.