Our guest for today’s episode is Dora Trostanetsky. Dora is a seasoned mobile marketing professional with over 10 years of experience in performance marketing in both B2B & B2C spaces. She currently leads Growth Marketing at Trade Republic, a FinTech app that is in the investing space.

In today’s conversation Dora tells us about an interesting channel that is quite often overlooked in UA - affiliate marketing. She talks about the opportunities with affiliate marketing and  outlines details about how to get started, how to scale, common pitfalls and challenges - and much much more. 

If you have considered affiliate marketing for your app, I’d highly recommend this episode.

KEY HIGHLIGHTS
🌞 How to evaluate if affiliate marketing can be a strong channel

🕸 Understanding the web of affiliate marketing

🌩 When to move from third party partnerships to direct partnerships

🚗 A typical user journey for users coming in via affiliates

🏖 A tried and tested user journey that worked for Dora’s team

🛤 How is attribution different in affiliate marketing?

🧰 Best practices to scale affiliates as a channel

❌ Common mistakes made with affiliates.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/affiliate-marketing-ua-dora-trostanetsky-trade-republic/


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Note:
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