Most Innovative Companies How to leverage your data for AI - FROM CAPITAL ONE AND FC CUSTOM STUDIO
Oct 14, 2025
Amy Lenander, EVP and Chief Data Officer at Capital One, discusses the company's evolution into a data-driven organization. She highlights the importance of embedding a data-centric culture and building trust through effective data management. Lenander emphasizes that great data is crucial, cautioning against relying on AI to clean messy datasets. She predicts a shift towards defining data needs before AI projects and advocates for investing in a solid data foundation to drive innovation and avoid silos in data management.
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Data-First Origin Story
- Capital One's founding idea was using data to tailor credit card offers rather than one-size-fits-all products.
- Amy Lenander explains early analytics moved from regression in Excel to real-time ML-driven experiences.
Culture Makes Data Everyone's Job
- Capital One embeds a data-driven mindset by making business leaders analysts first and testing hypotheses with experiments.
- Amy Lenander says this scientific approach ensures decisions come from analysis across the organization.
Build Trust Before Relying On Data
- Trustworthy data is the prerequisite for being truly data-driven; invest in quality, metadata, and monitoring.
- Automate data management and monitoring to scale trust across large volumes of data.