

EP 191: AI Search Takeover - The End of Traditional SEO + Web Browsing?
4 snips Jan 23, 2024
The podcast dives into the imminent shift in SEO as AI search technologies rise. Traditional web browsing methods are on the brink of extinction, driven by generative AI's influence. Insights reveal how companies must adapt, balancing user experience with ad revenue. Discussions touch on the impact of voice search and the growing emphasis on concise content, facing challenges from online publishers. The conversation also highlights significant AI governance changes and introduces bold opinions on the evolving landscape of digital content.
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Early SEO Gaming
- Jordan Wilson's first SEO experience was at 14, building a website and gaming GeoCities' ranking system.
- By manipulating keywords, he achieved the top spot, demonstrating how early SEO was easily manipulated.
Death of Traditional SEO
- Traditional SEO practices will become obsolete due to the rise of AI search.
- Local SEO for service-based businesses may be an exception.
Use AI Search Tools
- Adapt to AI search tools like Google SGE, ChatGPT, and Perplexity for efficient research.
- If research is a significant part of your role, using these tools can save you time.