Branding & marketing in GovCon

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.

Topics include:

• Defining your market niche
• Being able to enunciate your market position in 90 seconds or less
• Why your capabilities statement is not etched in stone
• The power of social media in GovCon
• Staying on the radar

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