This week: William Shatner is the coolest grandpa ever; to take on Apple, Microsoft doubles down on design; Apple inches closer to a digital wallet; why the Apple on your iPhone 6 could glow; iBeacons are a marketer’s best friend; and then… if you could ride any animal into battle, what would it be?  We’ll answer that question and more on an all-new Get To Know Your Cultist. 

Thanks to Lynda.com for sponsoring this episode!  With over 2,000 high quality video courses taught by industry-leading experts, Lynda.com will help you master virtually any application, all on your own time and at your own pace.  Learn all you want for free for 7 days with a free trial.  Try it now at Lynda.com/CultCast 

And a big thanks to Kevin MacLeod for all the great music you hear on this week's episode.

Links to todays stories:

OS X Yosemite beta goes public — here’s how to get it

http://www.cultofmac.com/288717/apples-os-x-yosemite-public-beta-live/#5TqpPA3ODgazIybP.99

William Shatner reviews Facebook apps… on his Tumblr

http://williamshatner.tumblr.com/ Microsoft makes design central to its future

http://www.cbsnews.com/news/microsoft-makes-design-central-to-its-future/

Apple’s mobile payments solution could arrive in the iPhone 6 this fall

http://www.cultofmac.com/288607/apples-mobile-payments-solution-finally-arrive-iphone-6-fall/#YtuFpUY3cdZYeBkJ.99 Apple orders insane number of new iPhones, but 5.5-inch model faces setbacks

http://www.cultofmac.com/288316/apple-orders-insane-number-new-iphones-5-5-inch-model-faces-setbacks/#FTtKB7oWcfRavQKE.99

Glowing Apple logo could serve up alerts on iPhone 6

http://www.cultofmac.com/288148/glowing-apple-logo-serve-alerts-iphone-6/#XvLprk5SVvBdgi0p.99

All the little tweaks Apple added to iOS 8 beta 4

http://www.cultofmac.com/288205/new-stuff-ios-8-beta-4/#GXlAAx0rCkmvz1IM.99

A look at the redesigned iTunes 12 in OS X Yosemite beta  

http://www.cultofmac.com/288212/itunes-12-tour/#siIZOsCFJShLeyFx.99

Apple’s iBeacons are paying off for advertisers in a huge way

http://bgr.com/2014/07/23/apple-ibeacon-advertising-stats/?