#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning

Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his approach to outbound, focusing on experimentation, signals, and leveraging technology to make outbound motions more effective. He also discusses the importance of flexibility in trying new outbound approaches and creating a system where teams can experiment and learn what works best.

We cover:

• The shift from traditional outbound methods to AI-driven strategies

• How signals play a critical role in outbound success

• The importance of flexibility and experimentation in outbound

• Using tools like MadKudu to streamline outbound workflows

• AI’s role in the future of outbound and sales engagement

Justin Norris on LinkedIn: https://www.linkedin.com/in/justinnorris/

RevOps FM Podcast: https://revops.fm/

RevOps Letter: https://www.getweflow.com/revopsletter 

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer 

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech 

Weflow: https://www.getweflow.com 

Chapters:

(00:00:00) Introduction

(00:01:17) Justin’s Background and Journey in RevOps

(00:03:59) Outbound in the Modern Sales Environment

(00:07:31) Signals and AI in Outbound Strategy

(00:14:39) Building Flexibility into Outbound Motions

(00:19:06) The Future of AI and Sales Engagement

(00:24:00) Experimentation and Learning in Outbound

(00:35:30) Final Thoughts and Advice