Inside Providence Country Day School's Four-Year Journey to Nearly Double Enrollment
Jan 21, 2025
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Kevin Fullen, Head of School at Providence Country Day School, shares his remarkable journey in transforming the school’s enrollment from 200 to 375 students in just four years. He discusses their bold tuition reset and innovative strategies, including launching a global online academy and merging with a nearby laboratory school. The conversation dives into navigating COVID-19 challenges, fostering community ties, and embracing change. Fullen emphasizes the importance of adaptability in leadership and the courage to innovate in education, offering valuable insights for school leaders.
Providence Country Day School's dramatic enrollment growth was driven by a strategic tuition reset, reducing costs by 36% to attract more families.
The successful merger with a neighboring school aimed to unify operations and enhance educational continuity, addressing initial community skepticism through transparent communication.
Deep dives
Transforming Enrollment Through Strategic Changes
Enrollment growth was a primary focus upon the arrival of the new head of school, Kevin Fullen, in 2019. Initially overseeing a day school with 200 students, Fullen's vision involved expanding from grades six to twelve to include pre-K through twelve, ultimately increasing enrollment to 375 students. This was achieved by addressing competitive tuition rates and re-evaluating the school’s demographic positioning, which revealed a concerning trend of declining birth rates in the Northeast. By actively engaging with the community and understanding the needs of prospective families, the school aimed to create a compelling narrative that would resonate with both current and future students.
Innovating Tuition Structures and Accessibility
A significant aspect of the school's transformation involved a strategic tuition reset aimed at making education more accessible. Previously, high tuition rates of $35K for middle school and $40K for high school had created barriers for many families. By reducing tuition by 36%, the school opened up opportunities for an additional 6,000 families, demonstrating how lowering costs could attract more students while ensuring financial viability through increased enrollment. Overcoming initial skepticism about tuition resets, the school effectively communicated the benefits of this bold move to the parent community, ultimately adding 51 new students in the first year alone.
Merging for Future Growth and Cultural Cohesion
The successful merger with a neighboring pre-K to five school presented both opportunities and challenges as the school aimed to unify two campuses and cultures. The merger followed the introduction of the tuition reset and was driven by a desire to enhance the educational landscape by providing a continuous learning experience from pre-K through twelve. Despite initial apprehensions among faculty and parents about rapid changes, the leadership emphasized transparent communication and active engagement to foster trust and support. Ultimately, consolidating operations onto one campus marked a significant milestone, with the merged institution now celebrating its first full year as a cohesive entity.
I’m excited to re-release this episode with Kevin Folan, Head of School at Providence Country Day School, where we dive into their successful tuition reset and the innovative strategies that have transformed their school.
This topic is more timely than ever—just last week, an article I co-authored with Kevin, Rethinking Tuition Resets for Sustainability, was published in Independent School Magazine.
It explores the essential questions schools should ask before considering a tuition reset: https://www.nais.org/magazine/independent-school/winter-2025/rethinking-tuition-resets-for-sustainability/.
In this episode, Kevin shares how PCD doubled its enrollment in just four years through bold, creative approaches. From a tuition reset to launching a global online academy to acquiring an elementary school, Kevin’s team is reimagining what independent school education can look like—all while staying true to their mission.
This conversation is packed with insights for any leader curious about rethinking their school’s business model. I hope you enjoy it!
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