Such has been digital marketing’s rise to prominence that you could be forgiven for believing that there’s no point in bothering with offline marketing when it comes to trying to attract new customers to your start-up or small business. But for many start-ups and small businesses, tried and tested offline marketing techniques continue to offer excellent returns, enabling them to attract and retain customers for a relatively modest budget.

In this episode, expert Tony Dowling, director of Swansea-based Real Inbound Marketing, runs through the main offline marketing options that are available to small businesses, including word-of-mouth, face-to-face networking, as well as newspaper, magazine and even local radio advertising. Tony shares his considerable insight, so you can learn how your start-up or small business can ensure the best results from offline marketing.

Visit Start Up Donut for more free information on offline marketing and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money.

This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.