The Axe Files with David Axelrod
The Axe Files presents The Assignment with Audie Cornish
Sep 5, 2024
DJ Cassidy, the energetic DJ known for his role at major political events, joins Dana Gorzelany-Mostak, a music and political campaign expert, to explore the potent role of music in politics. They discuss what makes a great campaign song and its emotional impact on voters. Cassidy shares insights from live performances that shape the atmosphere, while Gorzelany-Mostak delves into music's ability to forge connections and influence political messaging. Discover how tunes resonate with identity and the evolving relationship between artists and politicians.
32:40
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Quick takeaways
- Music plays a vital role in political campaigns by evoking emotions that resonate with voters and convey a candidate's identity.
- The incorporation of music in campaigns involves navigating complex copyright issues, impacting the effectiveness and reception of a candidate's message.
Deep dives
The Power of Music in Political Campaigns
Music plays a crucial role in shaping a candidate's brand and communicating their message during political campaigns. The selection of campaign songs not only enhances the atmosphere of events but also invokes strong emotions that resonate with voters. For instance, DJ Cassidy highlighted the significance of choosing songs that align with the unique identity of each state and the broader themes of the campaign, aiming to evoke collective memories and energize the audience. This emotional connection forged through music can create lasting impressions that influence public perception and voter engagement.
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