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Meatspace logistics, we're off to see the Wizard, and expensive real estate.

Sep 15, 2025
K-pop artists are taking over the Billboard 200, challenging big names like Drake and Ed Sheeran. The logistics of the Sphere in Las Vegas raise intriguing questions about modern music venues. Meanwhile, labor strikes threaten events like Farm Aid, complicating the intersection of classic entertainment and fan engagement. In the ever-shifting music industry landscape, Primary Wave is ramping up its strategic moves. The episode dives into how community feedback shapes the industry's future.
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INSIGHT

Sphere Is A Spectacle With Heavy Costs

  • The Sphere in Las Vegas is a spectacular but debt-heavy venue that needs bespoke content to draw crowds.
  • Lars Murray argues music programming alone won't solve its financial and logistical challenges.
INSIGHT

Cinema-Style Shows Outsell Traditional Tours

  • The Sphere is turning to classic film musicals and curated visuals, not just live bands, to fill seats.
  • Pre-sales for The Wizard of Oz show proved audiences will buy cinematic live experiences at scale.
INSIGHT

Superfan Products Hit Meatspace Limits

  • Superfan monetization struggles often stem from physical logistics and cross-rights fragmentation.
  • Glenn Peoples and industry experts highlight that shipping, venues, and staffing make superfans costly to serve.
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