Brand And Deliver - Trust, Quality and Integrity in Your Marketing - with Simon Rusling

The next episode of Brand & Deliver is here! This month, hosts Dan Gibson and Alex Lewis chatted with Simon Rusling, Partner and Head of Marketing at Barnett Waddingham. During his 15 years in the role, Simon has witnessed a lot of change, both within his team and across the business as a whole. During this period he has continually evolved and scaled his marketing function to adapt to new challenges and emerging technologies. In this episode, Dan, Alex, and Simon’s enlightening discussion covers, how to build trust and credibility in marketing, striking the balance between taking calculated risks and the fear of missing out (FOMO), the impact AI and other innovation will have on marketing, how to structure your internal marketing team and external suppliers, and the undeniable benefits of a diverse and inclusive work environment. If you want to hear from a marketing leader who has led through change and emerged stronger for it, this is a must-listen. Tune in now.