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This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday.

The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google.

Today Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one.

With nearly 15 years of digital experience working for companies such as Dannon, Heineken, Mazda, Dominos Pizza, AXA Insurance, Amazon, and many more, he is a great person to learn from.

Topics covered:

Defining SEO and how it’s done
The damage bad SEO can have on a business
What good SEO looks like versus red flags
How to spot bad SEO practitioners and avoid them
How to evaluate SEO hires and what it should cost
What to do if you’ve been burned
Gavin’s advice and recommended resources

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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