The Media Machine The Real Life Ted Lasso: Simon Leslie on Transforming Football Clubs and The Business of Football
Join host Johanna Salazar as she delves into an inspiring conversation with Simon Leslie, the serial entrepreneur, founder of Ink and ReachTV, author, speaker and chairman of Eastbourne Borough Football Club. We cover Simon's passion for football and his vision of creating an engaging, community-centered football club that develops human beings beyond the sport. Simon discusses the importance of learning from older generations, leveraging media and technology to engage modern audiences, and innovating within football through unique revenue models and family-friendly experiences. He also touches on his career as an author and media mogul, the parallels between managing a business and a football club, and his approach to revitalizing the sleepy seaside town of Eastbourne. Key topics include resilience, innovation, community building, digital storytelling, and the challenges and opportunities of leading both a media empire and a lower league football club.
SHOW NOTES
00:00 Introduction to Simon Leslie: The Real Ted Lasso
01:13 Meet the Host: Johanna Salazar
01:31 Simon Leslie's Background and Achievements
02:28 Simon's Personal Story about his Grandmother and Shared Wisdom
04:04 Operational Differences: Media Empire vs. Football Club
05:50 Reinventing Ink Magazine Post-Pandemic
08:21 Innovative Strategies for Eastbourne Borough FC
10:40 Engaging the Community and Building a Legacy
10:59 The Power of Testing and Learning
11:32 Family and Community in Football
15:59 Digital Storytelling and Social Media Success
18:37 New Soccer Leagues and Their Impact
21:48 Revitalizing Eastbourne Through Football
27:14 Football Club Challenges and Financial Needs
28:19 The Future of Print Media
30:01 Salesmanship: The Key to Success
34:30 Final Thoughts, Closing Remarks and Credits
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra.This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
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ABOUT THE PODCAST
This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.
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