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In this "Lessons" episode, we explore the innovative journey of Lindsay Tjepkema, Founder and CEO of Casted. Lindsay shares her experiences in revolutionizing B2B marketing through podcasting, the power of authentic storytelling, and how to use podcast content to drive deeper engagement. Learn how brands can create more meaningful connections with their audience by shifting from traditional marketing tactics to a content-led approach.

Authenticity in Storytelling: Lindsay highlights the importance of genuine, compelling stories in B2B marketing. Learn why staying true to your brand’s voice and delivering valuable content resonates more with your audience, building trust and loyalty over time.

Measuring Success Beyond Downloads: Learn how brands can redefine podcast success by focusing on relationship-building and content distribution. Lindsay shares insights on leveraging podcast episodes across multiple channels to maximize value and impact, going beyond traditional download numbers.

Content as a Relationship Builder: Lindsay emphasizes the role of podcasting as a tool for building lasting relationships, not just content creation. Discover how brands can repurpose podcast content to fuel broader marketing strategies and drive ongoing engagement with their audience.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/5igYy5TPr2Y

Apple: https://podcasts.apple.com/us/podcast/lindsay-tjepkema-founder-ceo-of-casted-harnessing/id1484783544?i=1000522434795

Spotify: https://open.spotify.com/episode/4mZ12U5DuGSei7Qybj9VKQ?si=69f20e3fd77240d4

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

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It’s Not the Same As It Was