The CPG Guys Retail Media Leadership in Canada with Loblaw's Lauren Steinberg
The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
Follow Lauren on LinkedIn here: https://www.linkedin.com/in/steinberglauren/
Follow Loblaw on LinkedIn here: https://www.linkedin.com/company/loblaw-companies-limited/
Follow Loblaw Advance online here: https://www.loblawadvance.ca/
Lauren answers these questions:
- Loblaw is known by many names in Canada. Would you dimensionalize the Loblaw business and key metrics of the addressable audience you offer to brand advertisers?
- What is Loblaw Advance? What are the component solutions that you make available to brand advertisers?
- How does Loblaw use data from its loyalty programs to enhance customer experience?
- What role does personalization play in Loblaw’s loyalty strategies and how do they align to merchant priorities?
- How is Loblaw delivering meaningful retail media performance measurement to help brand advertisers be sure that their investments are effective?
- How do you balance consumer privacy with the need for targeted retail media campaigns & how do you ensure that the personalization efforts don’t feel intrusive to customers?
- How does Loblaw collaborate with brands to optimize retail media offerings for mutual benefit?
- What are some of the trends in customer insights driving retail media activation that you are focused on developing the Advance platform looking forward?
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