Coffee With Cole: The Digital Writing Podcast

These Writers broke their faulty beliefs & got RICH

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Oct 23, 2024

Explore the mindset shifts that transformed successful ghostwriters into six-figure earners. Discover the eight common misconceptions that trap writers, from fears about pricing to the myth of needing more clients. Learn how strategies like offering free consulting and effective cold outreach can boost your business. Real stories illustrate how confronting these beliefs paved the way for financial success. Unpack the secrets behind niching down and understanding client dynamics for greater earnings.

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ADVICE

Target the Right Clients

Don't assume two rejections mean no one can afford your services.
Millions can; find them instead of changing your niche or offer.

ADVICE

Charge More, Work Less

Focus on increasing your rate per client, not just your total clients.
Offer less work for more money to maximize client value.

ANECDOTE

10x Price, 1/10th Work

Cole initially charged $3,000 for 12 articles, then $5,000 for 2.
Clients preferred paying more for less work and better service.

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These Writers broke their faulty beliefs & got RICH

In this episode, I share the key mindset shifts that helped our top ghostwriters in our Premium Ghostwriting Academy go from zero to earning tens of thousands per month. Drawing from their success stories, I break down eight faulty beliefs that keep writers stuck, such as thinking no one can afford their services or needing more clients to scale. I explain why charging more, niching down, and rethinking client volume can transform a writing career. If you're struggling with pricing, scaling your ghostwriting business, or getting unstuck, this episode will help you break limiting beliefs and get on the path to real financial success as a writer.

(00:00) Intro
(00:27) #1: “Nobody can afford my services.”
(01:41) #2: “I need more clients.”
(03:11) #3: “I’ll charge more when I’m more experienced.”
(05:33) #4: “My niche got saturated. I think it’s time to pivot.”
(06:51) #5: “I need to hire someone.”
(08:40) #6: “If I share too much with the client on the sales call, they won’t need me anymore.”
(10:33) #7: “I need to build an audience.”
(12:21) #8: “I can just figure this out on my own.”
(15:44) How Matthew Scaled His Ghostwriting to $40k/month

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

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🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

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📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com