Artificial Intelligence: Just Plain Smart Marketing

More clients for less ad spend seems like a distant ideal, but artificial intelligence (AI) may be the tool lawyers need to get their ads in front of the right people. Host Christopher Anderson talks to Keith Dyer about how law firms can use AI to improve their marketing efforts. They discuss the three different types of AI (robotics, natural language processing, and machine learning), their capabilities, and how they could impact the future of legal marketing.