Playbook: How to present sport and activity for the next generation with John Deadman

SportsPro senior contributor Matt Rogan talks to John Deadman, director of sport and co-curricular activity at Dr Challoner’s School, about how sport is shaping young people and vice versa.

 

John explains what went into building a culture of success, and what success really means, at the UK’s leading state-funded sports school of the past year. They also discuss what comes next: the lasting value of sport in schools and academic organisations, why getting students involved matters as much as trophies, and what the world of business can expect from these incoming arrivals in the workplace.

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