No Bullsh!t Leadership Moment 145. When Leaders Should (and Shouldn’t) Say Sorry
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Nov 2, 2025 Navigating apologies is a fine line for leaders. Saying sorry isn't a sign of weakness, especially for tough decisions. Owning past mistakes, even from predecessors, is crucial. Leaders must learn when to cancel failing projects without regret and when to apologize for unfulfilled promises. Balancing firm decision-making with sensitivity can be challenging as leadership responsibilities grow. The right language can make all the difference in demonstrating accountability versus making excuses.
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Apologising Is Not Weakness
- Saying sorry is not a sign of weakness and can earn respect when used appropriately.
- Don't apologise for having the courage to do the right but unpopular thing.
Own Your Portfolio Fully
- Own the full portfolio you inherit, including past mistakes and commitments.
- Reverse bad legacy decisions decisively when they harm the business, without apologising for the commercial call.
Killing Projects Vs Honouring Promises
- Martin describes killing a previous project because it wouldn't deliver satisfactory commercial returns.
- He contrasts that with apologising when you can't honour predecessor promises like promotions.