The Weekly Take from CBRE The business value of a desirable workplace [encore - 11.02.25]
Dec 23, 2025
Jamie Hodari, co-founder/CEO of Industrious and CBRE's CEO of Building Operations & Experience, shares insights on the evolving commercial real estate landscape. He emphasizes the critical importance of workplace experience in attracting tenants and enhancing employee satisfaction. Hodari discusses how operational excellence, powered by AI, is essential for success, especially in hybrid work models. He also advocates for revitalizing downtown areas and creating desirable spaces that enrich lives, highlighting the shift from asset management to operational platforms.
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Real Estate Is Becoming An Operating Platform
- Real estate is shifting from asset-centric to operating-platform businesses that run buildings day-to-day.
- Jamie Hodari argues superior operations and experience will define future real estate winners.
Learning From Members Who Vote With Their Feet
- Industrious learned quickly because members can 'vote with their feet' and leave if service lags.
- This forced day-to-day operational rigor across 65 cities to avoid churn and losses.
Flex Is Maturing Into True Outsourcing
- Mature outsourcing in flex space now promises equal-or-better employee experience versus in-house offices.
- When third parties reliably improve outcomes, companies rarely reverse course.