
The People of Digital Marketing
Interview with Sean Work - How To Actually Grow Your Website Traffic This Year - Episode #78
Apr 11, 2022
25:35
“Most businesses…they haven’t finished their site.”
Since 2005, Sean Work has been the go-to internet marketing consultant for startups, universities and many other businesses. Additionally, as Marketing Director, Sean grew the Kissmetrics blog (its business-to-business publication) to over 1 million readers a month.
Sean's extensive knowledge of search engine optimization, pay-per-click advertising, copywriting, site architecture, and company building, makes him an invaluable adviser for any new venture or existing business looking to increase its numbers.
Questions and topics we covered included:
- What does it take to get 1 million dedicated blog readers a month?
- The dangers marketers face by becoming the “yes person” to the CEO.
- What are the essential elements of a successful website?
- What are some noteworthy challenges that Sean's faced while working at Crazy Egg?
- His thoughts on how to stand out during your job search.
- Do blogs still work in 2022?
- What are some common misconceptions when it comes to keyword analysis?
- His process for identifying opportune keywords.
- How he aligns opportune keywords with content ideas.
- And more!
You can say hello to Sean via his Twitter - https://twitter.com/seanvwork
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