Vision Pros Blackmagic URSA Cine Immersive with Adam Lisagor and José Marquez (Vision Pros - 0054)
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Nov 13, 2025 In this chat, Adam Lisagor, a filmmaker and founder of Sandwich Video known for his work on immersive productions, teams up with José Marquez, Sandwich Vision’s President/COO with a knack for tech and art. They dive into their experiences using the Blackmagic URSA Cine Immersive camera for a commercial. Exciting insights include their approach to blending 2D with immersive formats and the challenges of data management in high-res filming. They also explore the evolving landscape of immersive storytelling, including sports capture and the use of the Theater app.
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On-Set R&D Turned Creative Discovery
- Adam Lisagor brought the Blackmagic URSA Cine Immersive to a real commercial shoot and captured one immersive shot per scene between traditional takes.
- The result became a layered immersive/2D piece that revealed the set and crew presence inside scenes.
Live Commentary Captured Spatially
- Sandwich captured a live comedy riff-track screening (Timecop) spatially so viewers hear audience laughter and see commentators positioned in the theater.
- They will offer ticketed screenings of that event in their Theater app.
Immersive Extends Venues, Not Replaces Them
- Immersive theater experiences (planetarium, concerts) trade on access and scale rather than replacing live venues.
- Virtual venues can expand reach but face licensing and cultural value questions.