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🐶 “Snoop in Paris ” — Olympics’ most marketable celeb. Disney’s park problem. Could-be VP’s passion for parents.
Aug 8, 2024
Snoop Dogg, iconic rapper and entrepreneur, shares insights on his $8 million role promoting the Olympics. He dives into market trends leading up to Paris 2024, proving his star power can drive ticket sales. Tim Walz, politician and childcare advocate, discusses the pressing need for parental pay and how affordable childcare could enhance the workforce. The conversation also highlights Disney's challenges with consumer travel habits and the viral trend of 'chocolate muffins' from the Olympics, complete with a recipe!
22:03
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Quick takeaways
- Snoop Dogg's $8M deal for the Olympics highlights the trend of brands selectively choosing apolitical celebrities for marketing.
- Disney's declining theme park profits signal a shift in consumer spending towards local experiences and affordable luxuries.
Deep dives
Snoop Dogg's Olympic Marketing Strategy
Snoop Dogg has emerged as a prominent figure at the Olympics, receiving $500,000 a day from NBC, amounting to a total of $8 million for his presence. His ability to engage a wide audience without associating with any political controversies contributed to his appeal as a desirable brand ambassador, a phenomenon dubbed the 'apolitical premium.' Over his career, Snoop has secured 43 brand deals with companies like Dunkin' Donuts and Beyond Meat, showcasing his versatility in connecting with diverse demographics. This strategy not only boosts his earnings but also highlights a changing trend where brands prefer engaging celebrities who can market their products without polarizing public opinion.
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