Creatives in the Age of AI - E24

As various industries explore the potential of AI, the value of actual photo shoots and the human touch are not going down any time soon.

On this week’s episode, we welcome back Pum Lefebure, co-founder and chief creative officer of Design Army, to hear about the significance of one’s point of view in using AI, insights on why she prefers Midjourney V4 over newer versions, and scenarios where she would opt out of using AI in creative processes.

An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden.

Guided by an entrepreneurial edge, Pum has elevated Design Army’s reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes to name a few. She currently serves as Vice Chairperson on the Board of Directors for The One Club for Creativity in New York.

Timestamps:

• 00:00:00 Intro
• 00:01:31 Time and costs spent on a typical campaign without AI
• 00:03:18 Clients pay for the idea
• 00:04:31 Process creating the campaign
• 00:06:10 AI can democratize design 
• 00:11:38 Midjourney V4 vs V5
• 00:13:45 When to use actual video and photo shoots
• 00:14:42 Splitting roles between AI and humans
• 00:19:02 An obsession for remaining relevant
• 00:20:48 Three takeaways

Episode References:

• Adventures in A-EYE | Campaign Site
• Pum Lefebure | Instagram
• Design Army | Instagram
• Design Army | Corporate Site
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

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