403: How $20M CEO, Allison Moreno Runs Her Company

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If you think more ads are the key to scaling your studio, think again.

In this episode, Loud Rumor CEO, Mike Arce, sits down with Allison Moreno, founder of a massage studio brand on track to hit $20 million in revenue, to reveal what actually fuels sustainable growth: leadership, systems, and real operational strategy.

From building a 10-person support team to scaling without ad spend, Allison shares how she evolved from burned-out operator to a confident CEO leading nearly 300 employees. If you’re serious about multiplying revenue and reducing your time in the weeds, this is the mindset and playbook shift you’ve been waiting for.

Chapters (00:00) She Wasn’t Profitable. Here’s What Changed (01:50) Scaling Starts with Growing You (04:46) How to Stop Doing Everything Yourself (07:01) The First Hire That Bought Back Her Time (10:13) How to Build a Team That Actually Performs (14:22) What Most Owners Don’t Understand About Empathy (20:46) Time Management That Actually Works (26:00) The Lie That Almost Limited Her Growth (33:36) The Gift Card Strategy Worth $2M+ (41:28) Why Paid Ads Stopped Working and What Replaced Them (52:17) How to Run Referral-Only and Still Scale (58:37) Be the Dumbest in the Room (and Reap the Rewards)

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