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The pandemic has accelerated retail’s latest reinvention. While the news cycle is churning out new ideas, predictions and perspectives about this reinvention, Andrew Smith, Co-Founder of ThinkUncommon, believes folks are getting a lot wrong.

Andrew and his fellow co-founder Gareth Jude tackle these myths and misconceptions head on with their new book, Retail Innovation Reframed. During this episode, Andrew sits down with Alicia to dig into their final opus, touching on:

The top myths about post-COVID retail;
The trends and tech that will rise to the top amid recovery; and
How retail leaders can tackle the cultural issues that make innovation projects fall flat

RELATED LINKS

Learn more about ThinkUncommon
Buy a copy of Retail Innovation Reframed
Follow Andrew on LinkedIn

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What You're Getting Wrong About Retail’s Reinvention