NERD UP!

Collin Mitchell talks to a fellow “LinkedIn Nerd”, Ariel Lee. Ariel worked her way up from being a seller in car dealerships to a general manager role, and she achieved all this with one technique, always making relationships matter. In this episode of Sales Transformation, Ariel and Collin will be discussing how we can build relationships by doing LinkedIn the right way.

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HIGHLIGHTS

Ariel's sales story
Early lessons in sales
Ariel's rapport-building techniques
Ariel as a "LinkedIn Nerd"
LinkedIn done right

QUOTES

Ariel: "Gosh, well, and especially in car sales, it is so important to focus on the human being you're talking to, it's not about how much you know about whatever it is you're trying to sell all of that's pretty much completely irrelevant.”

Ariel: "Just taking cues from them, what's important to them? What are they bringing up, and then mirroring those things and digging into those hot buttons?”

Ariel: "LinkedIn nerd thing. That's why I show up there pretty blatantly, very authentically because I want those right people to come into my universe.”

Ariel: "I had to hit LinkedIn pretty heavily because it is a career that's based a lot on prospecting. And I didn't have really the traditional opportunities for face-to-face prospecting. So LinkedIn was it for me.”

Ariel: "Finally, that light bulb went off that it's like, oh, well, it's not really me, they don't want to talk to. It's this templated message that I'm sending out. And so that's sort of where this switch flipped.”

Ariel: "This sort of pitch slapping phenomenon was a numbers game at increasing the numerator at all expense of the denominator. So just plumping up that number of people that you're reaching out to, but the number of people that are actually closing or even responding is dwindling terribly.”

Connect with Ariel and find out more about her business in the links below:

LinkedIn: linkedin.com/in/edjariellee
Website: edwardjones.com/ariel-lee2

Connect With Collin on LinkedIn

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Michio Kaku