The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis Can Buying Perplexity Save Apple on AI?
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Jun 24, 2025 The podcast explores Apple's struggle to catch up in the AI space, particularly in light of its missed early opportunities. Insiders suggest acquiring the AI search startup Perplexity could be a game-changer, potentially replacing Google search on iPhones. The discussion also touches on broader AI acquisition strategies, funding successes, and trademark challenges faced by tech giants. Ultimately, the potential impact of such a move on Apple's AI capabilities and corporate culture is a central focus.
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Apple's AI Struggle Exposed
- Apple missed the early AI wave and has not made significant AI progress since ChatGPT's launch.
- Their AI features remain underwhelming, and Siri is notably behind competitors.
Apple Eyes Perplexity Integration
- Apple has begun talks with AI startup Perplexity impressed by their product.
- They explore integration and see Perplexity as a possible alternative to Google Search on iPhones.
Perplexity Acquisition Benefits Apple
- Apple executives consider acquiring Perplexity partly to replace Google Search due to antitrust threats.
- Acquisition would also provide AI talent and fill Apple's AI capability gaps.