Arkady Ostrovsky, Russia editor for The Economist, dives into the complex sentiments surrounding Putin’s war in Ukraine, revealing a populace torn between loyalty and dissatisfaction. He discusses how economic struggles shape public opinion and the lack of desire for change. Joining him is Matthew Holhouse, who offers a glimpse into the tumultuous landscape of British politics in 2025, characterized by Labour's challenges despite their majority. They also explore the intriguing influence of nicknames in politics and branding, showing how perceptions evolve.
The Russian populace exhibits a complex relationship with Putin’s war, balancing loyalty to the regime while acknowledging its adverse effects.
In British politics, fragmentation of support across smaller parties challenges traditional power dynamics, highlighting the importance of economic recovery and public trust.
Deep dives
Putin's War and Russian Public Sentiment
Vladimir Putin's war in Ukraine is perceived as an existential struggle for him, backed by a significant portion of the Russian population. While there exists a strong anti-war minority that originally protested the invasion, the majority exhibits a complicated relationship with the war, feeling both pacifist and loyal to Putin. This populace may recognize the war's adverse effects but remains loyal to the regime, often suppressing dissent despite economic hardships like inflation. The prevailing public sentiment creates a fertile ground for potential leaders to emerge in times of crisis, reminiscent of historical changes in Russia during the Gorbachev era.
Fragmentation of British Politics
The recent political landscape in Britain indicates significant fragmentation, with support spreading across smaller parties rather than consolidating around the traditional Labour and Conservative parties. The Labour Party won a landslide victory in the last election yet obtained only 34% of the popular vote, making it vulnerable to challenges from parties like Reform and the Green Party. The existing challenges primarily revolve around economic recovery, public trust, and addressing social issues to maintain support. The Tories, having faced catastrophic losses, must quickly address their declining numbers and regain footing amidst the changing political dynamics.
The Role of Nicknames in Branding and Work Culture
Nicknames can significantly influence consumer perception, establishing a sense of familiarity and affection towards brands when used by consumers rather than the brands themselves. Research shows that product reviews using nicknames engender higher trust and likeliness of purchase, while brands calling themselves by their nicknames can appear disingenuous. In workplace contexts, nicknames can also foster connections but often reflect an imbalance in hierarchical relationships, typically depending on who assigns them. Managers are advised to encourage authentic nicknaming from employees while being cautious of their own usage to maintain a positive work environment.
There is no simplistic split of sentiment about Vladimir Putin’s war in Ukraine. But what most Russians want is a return to normal that now seems impossible. Our The World Ahead series continues with a look at what is to come in British politics (9:16). And the delicate business of handing out nicknames—for people and for brands (17:30).