Henry Belcaster, co-founder of Clip.co, shares insights from his journey of building a $2M animation studio with college roommate Dylan. They discuss strategies for landing significant clients like Will Smith and the secret behind their viral success with over 1 billion YouTube views. The duo emphasizes a creative-first philosophy, prioritizing fun and storytelling while running their team of animators. They also share practical tips on hiring, content creation, and finding profitable business ideas, all while reinvesting into their passion projects.
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question_answer ANECDOTE
Agency Funds Creative Shorts
Henry and Dylan built Clip.co to fund creative shorts by matching top animators with companies that need video work.
They funnel agency profits into high-quality daily animated shorts and illustrated emails to grow an audience.
question_answer ANECDOTE
From Dormmates To Billion Views
Henry and Dylan met in college, launched a podcast, then pivoted to a service agency when the podcast didn't take off.
The agency scaled fast and funded a year of daily YouTube shorts that grew them to 1M subs and 1B views.
volunteer_activism ADVICE
Blitz Other Creators To Get Clients
Use 'blitz' or squatter marketing: produce free, high-quality work for target creators to get noticed and create social proof.
Persist with multiple pieces until they ask to hire you or your work spreads through their network.
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