Henry Belcaster, co-founder of Clip.co, shares insights from his journey of building a $2M animation studio with college roommate Dylan. They discuss strategies for landing significant clients like Will Smith and the secret behind their viral success with over 1 billion YouTube views. The duo emphasizes a creative-first philosophy, prioritizing fun and storytelling while running their team of animators. They also share practical tips on hiring, content creation, and finding profitable business ideas, all while reinvesting into their passion projects.
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question_answer ANECDOTE
Agency Funds Creative Shorts
Henry and Dylan built Clip.co to fund creative shorts by matching top animators with companies that need video work.
They funnel agency profits into high-quality daily animated shorts and illustrated emails to grow an audience.
question_answer ANECDOTE
From Dormmates To Billion Views
Henry and Dylan met in college, launched a podcast, then pivoted to a service agency when the podcast didn't take off.
The agency scaled fast and funded a year of daily YouTube shorts that grew them to 1M subs and 1B views.
volunteer_activism ADVICE
Blitz Other Creators To Get Clients
Use 'blitz' or squatter marketing: produce free, high-quality work for target creators to get noticed and create social proof.
Persist with multiple pieces until they ask to hire you or your work spreads through their network.
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In this video, I'm in Chicago to meet Dylan and Henry - two college roommates who built a $2M/Year business to fund their creative dreams. They share their strategies for landing BIG clients (Ali Abdaal, Will Smith, Naval...), AND the secret that has gotten them over 1 billion views on YouTube. But the best part about their business - they optimize for fun first... THEN for money.
0:00 - Intro
1:04 - Meet The Boys
1:26 - Business Breakdown
2:04 - Content Strategy
2:28 - 1 Billion Views
2:43 - Background
3:43 - Finding The Idea (Blitz Strategy)
4:56 - How They Self-Funded The Business
5:38 - Landing Big Clients (Squatter Marketing)
7:08 - How To Create Viral Content
8:09 - How To Hire
8:45 - Where To Find Talented Editors
9:22 - Costs of The Team
9:56 - Starting A Business With A Friend
10:58 - Content OVER Money
11:30 - Day in the life
12:05 - Future Vision & Strategy
12:59 - How To Find Profitable Ideas
13:30 - Advice
Follow The Boys
🐦 Twitter - https://twitter.com/DylanJardon
🐦 Twitter - https://twitter.com/HenryBelcaster
🎥 YouTube - https://www.youtube.com/@dylanjardon
🎥 YouTube - https://www.youtube.com/@HenryBelcaster
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
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