Perplexity AI Gupshup Grabs $60M for AI Agent Expansion Overview
Jul 26, 2025
With a fresh influx of $60 million, Gupshup is set to revolutionize conversational AI. The discussion dives into their innovative strategies and potential applications, spotlighting their role in shaping conversational commerce. Industry analysts weigh in on market dynamics and challenges, particularly regarding valuation in a shifting investment climate. Custom AI agents are emphasized for enhancing business communication, aligning growth strategies with profitability goals, all while eyeing an IPO on the horizon.
AI Snips
Chapters
Transcript
Episode notes
Gupshup's Messaging Strategy
- Gupshup integrates AI agents with popular messaging platforms like WhatsApp, especially strong in countries like India and Brazil.
- This leverages internet messaging to avoid expensive SMS fees and supports rich interactions with businesses.
Pivot to AI Agents Powers Funding
- Gupshup has pivoted multiple times over 20 years and now focuses on deploying AI agents in text and voice modes.
- Despite a lower valuation than prior rounds, they continue raising funds by adapting to AI-driven opportunities.
Customization Key for AI Agents
- Off-the-shelf AI models don't work directly for companies; heavy customization with company data and behavior rules is required.
- Gupshup focuses on building customizable AI agents for enterprise messaging on platforms like WhatsApp and RCS.