Sitting Down with Hanro US President, Marianna Santanas

Christine Russo, host and creator of What Just Happened, engages in an insightful conversation with Mariana Sotinas, President of Hanro USA. The discussion explores the strategic considerations behind Hanro's distribution channels, their focus on quality and customer loyalty, and the importance of a feedback-driven approach to continuous improvement. Mariana shares insights on the brand's transition to Shopify, successful customer-centric initiatives like in-store events, and the launch of their winter capsule collection. They also delve into leveraging Hanro's heritage and luxury positioning to acquire new customers, expand into travel retail, and maintain a loyal, generational customer base. The episode emphasizes innovation and adaptability in preserving a brand's legacy while driving growth.