The Impulso Podcast E57: [In focus] Food delivery in Southeast Asia 2024
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Feb 2, 2024 Explore the latest trends in Southeast Asia's food delivery scene. DoorDash shines in capital markets while Meituan struggles post-IPO. Chinese F&B brands are making a bold entrance with innovative strategies. Profitability is now the focus, as companies seek growth amidst a slowly maturing market. Could TikTok disrupt the food delivery game? Discover how local dynamics influence strategies and the rising importance of advertising as a revenue stream. Insights into self-operated delivery by fast-food giants offer a glimpse into future market shifts.
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Why DoorDash Rode Higher While Meituan Fell
- DoorDash outperformed peers thanks to strong free cash flow and market share expansion in the US.
- Meituan's stock fell sharply due to macro, regulatory pressure, and struggles in new initiatives.
TikTok's Local Services Threat In China
- Douyin (TikTok China) leverages massive users to monetise local services and challenge incumbents.
- This strategy threatens Meituan's merchant advertising and marketplace revenue.
Community Group Buy Reached Scale And Pain
- Community group-buy scaled massively in China and reached near break-even at national level.
- Its low-margin model forced rivals to choose efficiency or exit.