Strategy Sessions Marketing Podcast - Ash Young

Jan 18, 2022

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Ash Young runs carmats.co.uk, a lockdown project that grew from zero to £4m turnover. Find out how and why it’s been a roaring DTC success story.

In this episode we discuss:

Why car mats – where the idea came from and why ANYONE cares about car mats
The story of how it grew to £4m turnover in 2 years
Paid v SEO v Social while scaling the business
The benefits of investing in the brand
Customer reviews and why they’re gold
The use of data and customer relationships
Supplier relationships and why marketers usually stink at these
The benefits of a negative cash conversion cycle (much like Amazon)
Learning in public
The benefits of being DTC

Ash Young

Ash is the founder of CarMats.co.uk & digital agency Evoluted. He was inspired by the web after launching the Weebl & Bob website back in 2002. Since then he has been helping clients at Evoluted, his passion is ecommerce where he loves driving sales for clients & on his own sites.

Ash on LinkedIn - https://www.linkedin.com/in/ashyoung/

Ash on Twitter - https://twitter.com/webmonkeyash

Book Recommendations

Marketing Freaks Podcast by John Quinton from Overdrive Digital

Digital Marketing Strategy Course

My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.

It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.