They might be decisive, they're certainly expensive but they're also incredibly popular and whenever Apple launches the next iPhone, you can be sure millions of people around the world will be planning to splurge.
But as Apple launch the iPhone 14, Pro and Pro Max, the question remains of whether they're actually worth the money.
Newstalk's tech correspondent Jess Kelly joined Dermot and Dave to give her expert view on whether you should part with your cash.
