On this episode of The Community Exchange Podcast, we welcome David Jacobs, Chief Executive Officer and President at Contxtful to discuss:

David’s debut at Advertising.com during the early days of digital advertising
The potential breakup of Google and its impact on the publishing industry
The rise of competition in ad servers and its implications for publishers
Challenges for publishers as search traffic from Google declines
Importance of providing value signals to advertisers in a cookie-less world
Potential shift toward e-commerce ads and away from search ads
Evolving role of AI and machine learning in ad targeting and consumer receptivity
David’s overall experience as an adtech professional
The uncertain future of digital advertising revenue models and potential subscription-based alternatives

And more.

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